Concentrated Styling Lotion


COLLECTIONS: Design Essentials Platinum
SKU: 40153
UPC: 875408008077
FULL-BODY DEFINITION? SECURED: Our Concentrated Styling Lotion is ideal for creating long-lasting, highly-defined rod or roller sets.
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Take control of your styles. Our Design Essentials® Professional Platinum Styling Collection – Concentrated Styling Lotion enriches natural shine with marshmallow extract.It is a quick-drying solution that can be diluted to provide styling flexibility and produce soft, silky, and full-bodied looks. This is perfect for and sets, molds, or wrap hairstyles.


  • Long-lasting hold for maintaining style
  • Easy to use for flexible styling options
  • Free from parabens, sulfates, phthalates, artificial dyes, allergen fragrance and gluten

Key Ingredients

  • MARSHMALLOW EXTRACT enriches natural shine for a polished look

How To Use

  1. Shampoo and condition hair.
  2. Apply the selected diluted Concentrated Styling Lotion formula to wet hair following the guidelines for desired results.
  3. Place under dryer until dry.
  4. Proceed to style as desired.


Aqua/Water/Eau, Propylene Glycol, Polyquaternium-11, Polysorbate 20, Acetamide MEA, Polyquarternium-7, Cocamidopropyl Hydroxysultaine, Bambusa Arundinacea (Bamboo) Stem Extract, Althaea Officinalis (Marshmallow) Root Extract, Lavandula Angustifolia (Lavender) Flower Extract, Glycerin, Fragrance (Parfum), Phenpxyethanol, Benzoic Acid, Ethylhexylgycerin, Glycereth-2 Cocoate, Linalool


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